Open Day is your chance to showcase your school’s unique attributes and to provide prospective students and their families with valuable insights into academic programs, facilities, extra-curricular opportunities, and life on campus. Read on for some tips to help you stage an effective event which makes a positive first impression.
Key Points:
Strategic Planning:
- Set clear goals to drive applications, yield rates, or awareness.
- Choose a date that avoids major conflicts and suits your audience.
- Develop a balanced agenda with informative sessions and engaging activities.
Effective Marketing:
- Promote across multiple channels: website, social media, and local media.
- Use creative content like videos and infographics to capture attention.
- Send personalized invites and timely follow-ups to boost attendance.
Welcoming Atmosphere:
- Ensure a warm welcome with enthusiastic staff and helpful Student Ambassadors.
- Create a comfortable environment with ample seating and refreshments.
Engaging Experiences:
- Offer interactive sessions and insightful campus tours.
- Provide virtual options for broader reach and accessibility.
Comprehensive Information:
- Deliver dynamic presentations and facilitate Q&A sessions.
- Set up resource centers for detailed information and take-home materials.
Effective Follow-Up:
- Collect feedback to refine future events.
- Send personalized thank-you messages and share event highlights.
Tech Savvy:
- Utilize technology with virtual tours and live-streamed sessions.
- Enhance social media engagement with a dedicated event hashtag.
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