Guide to hosting a successful open day or admission event

 

Open Day is your chance to showcase your school’s unique attributes and to provide prospective students and their families with valuable insights into academic programs, facilities, extra-curricular opportunities, and life on campus. Read on for some tips to help you stage an effective event which makes a positive first impression.

Key Points:

Strategic Planning:

  • Set clear goals to drive applications, yield rates, or awareness.
  • Choose a date that avoids major conflicts and suits your audience.
  • Develop a balanced agenda with informative sessions and engaging activities.

Effective Marketing:

  • Promote across multiple channels: website, social media, and local media.
  • Use creative content like videos and infographics to capture attention.
  • Send personalized invites and timely follow-ups to boost attendance.

Welcoming Atmosphere:

  • Ensure a warm welcome with enthusiastic staff and helpful Student Ambassadors.
  • Create a comfortable environment with ample seating and refreshments.

Engaging Experiences:

  • Offer interactive sessions and insightful campus tours.
  • Provide virtual options for broader reach and accessibility.

Comprehensive Information:

  • Deliver dynamic presentations and facilitate Q&A sessions.
  • Set up resource centers for detailed information and take-home materials.

Effective Follow-Up:

  • Collect feedback to refine future events.
  • Send personalized thank-you messages and share event highlights.

Tech Savvy:

  • Utilize technology with virtual tours and live-streamed sessions.
  • Enhance social media engagement with a dedicated event hashtag.

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