The School of Hospitality Business & Management (SHBM) is located within the Mohammed VI Polytechnic University (UM6P) campus in Benguerir, Morocco.
UM6P is a hub for research, education and entrepreneurship, which aspires to become a solid bridge between Morocco, Africa and the world. At the heart of the Mohammed VI Green City, UM6P is developing an entire hospitality ecosystem that will encourage innovation, applied research and entrepreneurship in hospitality.
This endeavor lays the foundation for SHBM to achieve its vision of being “a leading African higher education institution, nurturing talents, knowledge and innovation for a sustainable impact in hospitality and tourism management”. SHBM’s mission is to uplift the knowledge and competences in the African Hospitality and Tourism industry by:
- Training existing and future ethically and socially responsible leaders with an entrepreneurial and resilient mindset;
- Generating rigorous and impactful knowledge supporting the sustainable growth of the industry;
- Being a driving force for innovation by fostering collaboration among stakeholders.
SHBM’s Bachelor program welcomed its first cohort of 27 students in October 2020. The program ambitions to reach 500 hundred students by 2026. Revolving around the school’s core values of Exemplarily, Daring and Caring, the selection of students focuses on excellence, creativity, diversity and community.