With this 10-step process, you will have all the tools you need to master the 10 areas of a successful school.
In using the Toolkit, you will be better able to:
1. Define Your School Branding & Identity
What do people think about when they hear the name of your school? If your school doesn’t have a brand that evokes strong and memorable ideas and images of what your school is about, you are missing an opportunity to attract and connect with potential new students and their families.
Get started with our toolkit insights and templates:
- School Branding & Identity Guide
- Vision, Mission and Values Statement process infographic
- Core Values, Mission Statement and Vision Guide
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
- Vision, Mission and Values Statement process
- Value Proposition worksheet template
- Brand Style Guide Template
2. Understand Legal & Operating Requirements
What regulations and guidelines do you need to comply with when running a school? Will your school operate as a for-profit or non-profit institution, and what are the implications of each?
This is a very country specific topics. Contact us for personalized advice
Get started with our toolkit insights and templates:
- Legal & Operating Requirements Guide
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
3. Prepare Your Business Plan & Budget
A business plan is an essential part of the planning process, helping identify goals and metrics and your plan to achieve them.
Get started with our toolkit insights and templates:
- Business Plan Guide
- Strategic Planning Guide for Education
- Strategic Planning for Education Infographic
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
- Business Plan Templates
- Market Analysis Guide
- Competitor Analysis Guide
- Competitor Analysis Templates
- School Budget & Financial Plan Template
4. Structure Your Marketing & Recruitment Plans
Connecting with prospect candidates and their key sponsors (parents and guardians) is one of the challenging tasks of the marketing and student recruitment departments.
As today's applicants aren't following the traditional "marketing to sales to customer" funnel, these teams need to be in tight alignment, because your prospect needs to be communicated with, and sold to, wherever and whenever she wants.
Get started with our toolkit insights and templates:
- Digital Marketing Trends for Education
- Customer Interview Checklist
- Is your School online ready?
- Understand your audience - Customer Interview Guide
- Student Recruitment Guide
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
- Creating a customer persona
- Mapping a customer journey
- Emotional Customer Journey & Empathy Map
- Marketing Automation & Email Marketing guide
- Unique Selling Proposition Guide - Canva Template
- Marketing Plan & Budget Guide and template
- Digital Marketing Guide & Template
- SEO - Search engine optimization Guide & Template
- School Website Structure Template
- Content Marketing Guide & Template
- School Social Media Guide & Template
- School Online Advertising guide
- Communication Plan Template & Checklist
5. Determine Your Facilities & Infrastructures
The academic and functional success of any institution is heavily impacted by the atmosphere and physical makeup of its facilities.
Get started with our toolkit insights and templates:
- School Facilities & Infrastructures Guide
- How to select your school location? Infographic
- How to transform your educational institution?
- EHL digital transformation case study
- Evaluate Your LMS (Learning Management System)
- Digital Readiness Checklist
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
- Digital Infrastructure Checklist
6. Hire the Right Staff & Plan Their Development
When it comes to education, there are many people involved in the educational institutions that help in successfully imparting education to the students. These include both academic and non-academic workforce.
Every staff member has to play their part and contribute to your school culture. How to identify talent? And how to attract the right teachers?
Get started with our toolkit insights and templates:
- How to Identify High-Potential Employees? Infographic
- Recruitment VS Talent Acquisition Infographic
- Top 10 Qualities of the Best Facilitators
- School Staffing Guide
- Employee/Faculty Retention Infographic
- Faculty & staff development Guide
- Recruitment VS Talent Acquisition Guide
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
- New Employee/Faculty Checklist
- Employee/Faculty Retention Guide & Checklist
- Best practices for interviewing and hiring
- Sample Faculty Interview Questions
- Faculty Development Programs Checklist
7. Tackle Your Funding & Finance Needs
What funding will be required for your school? Why? Explore ideas for where initial and ongoing funding can come from, and reminders on some basic finance resources.
Get started with our toolkit insights and templates:
- Funding & Finance Guide
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
8. Develop your Program & Curriculum
Do you have a certain focus or specialty in mind already for your school?
Many curriculum decisions just come down to what you’d like to see your school look like, and it is an essential part in the process of planning and conceptualizing your future school.
Get started with our toolkit insights and templates:
- Program & Curriculum design Guide
- Online Course Anatomy Infographic
- How to structure your curriculum ? E-learning VS Blended learning
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
- A digital transformation roadmap for e-Learning plans
9. Describe Your School's Policies & Procedures
The right policies & procedures will keep your school operations productive.
Get started with our toolkit insights and templates:
- School's Policies & Procedures Guide
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
- School's Policies & Procedures Templates
10. Establish Industry Relationships
The relationship and the collaboration processes between universities and industrial companies present an undeniable advantage to schools, their students and their community.
Whether it is through partnerships, industry-sponsored research agreements and university-related start-up companies or research parks, this is a link you will want to build.
Get started with our toolkit insights and templates:
- Associations & Industry Relations Guide
- How to Increase Student Employability Guide
For extra insights and templates, we have put together a Professional toolkit. Contact us for more information.
Our Toolkit
How can we help?
Education Services
With this toolkit, you will be able to do most by yourself.
However, for maximum effectiveness and speed of implementation, our experts can help moderate workshops with your team leaders and guide them through the process.
Training & Development
The various techniques and tools proposed in the toolkit are used and explored further during our training sessions.
View the upcoming training session or contact us if you are interested in hosting a dedicated training session for your company.
Our Insights
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