EHL-student-experience

Marketing & Student Recruitment

Unlock Your True Potential.

Are you looking to reach more qualified applicants and increase enrollment?

Our team of experts has done the research and compiled the best practices in student recruitment and marketing.

We will give you the tools to make sure your program stands out from the competition. We will provide a step-by-step approach to create a successful recruitment and marketing plan that will attract the best students to your program.

Our team will help you effectively target prospective students, reach out to them through customized campaigns, and gain valuable insights about your target audience.

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Benefits for Education Institutions

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Improved Productivity

With the right tools, your team will be more efficient and effective in creating customized campaigns tailored for each prospective student, allowing them to attract the most qualified applicants, and increase their enrollment numbers. 

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Return on Investment

By optimizing their marketing and sales processes and strategies to be ROI-driven, Education Institutions can take advantage of their existing resources and use them in the most profitable ways. 
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Better Brand Awareness

By aligning the efforts of the marketing, sales, and communication teams, our service helps institutions increase their brand awareness and reach a broader audience.

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Data-Driven Decisions

By gaining valuable data-driven insights about their target audience, education institutions make more informed decisions and get an edge over other competitors.

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Marketing Accelerator Committee

By aligning the efforts of the sales, communication, and marketing teams, with transversal collaboration, we help education institutions achieve growth and brand expansion in the global marketplace.

The committee will work collaboratively with your teams (sales, communication, marketing, academics and management) to develop and execute strategies and tactics that support your overall business objectives.

The committee will leverage specific audits, data analytics, and emerging trends to identify growth opportunities and develop effective sales and marketing campaigns that deliver results. 

3 Delivery Methods

Training

We teach you or your team.

Theoretical or hands-on sessions on any marketing topic. 1-to-1 or 1-to-many.

 

Expert Shadowing

We do it together.

Transferring our knowledge to your team. We will be working side-by-side on an interim basis. 

 

Outsourcing

We do it for you.

Setting up & running projects & tasks on your behalf. Always with an agreed scope & goal.

 

A Selection of Our Solutions

EHL helps institutions to increase their visibility across the web and get the most out of their online presence.

Our team of experts understands that SEO can be complex and ever-changing, so it's essential to have a partner who is responsive and has the technical knowledge and expertise to stay ahead of the competition.

We work with exclusive partners (e.g. HubSpot & Make the Grade) to ensure the quality of our delivery.

 

SEO & WEBSITE

EHL supports the institution in the following areas:

  • SEO strategy
  • Website architecture based on education industry imperatives
  • Custom website design
  • Front-end development
  • API integration and synchronization
  • HubSpot CMS theme
  • Growth Driven Design

BENEFITS
  • Improve your website technical infrastructure to provide users with a great experience no matter what type of device they are using
  • Adhere to and implement best practices and create intuitive content structures
  • Properly target keywords and create thoughtful content to increase visibility and site rankings
  • Streamline the process of data exchange between your website and external platforms to improve user experience and engagement

EHL helps institutions to engage prospective customers through interactions and data-based decision-making. 

Our team of experts will provide your institution with tools and resources to reach your target audience, generate leads, and turn them into customers. 

We work with exclusive partners (e.g. HubSpot & Make the Grade) to ensure the quality of our delivery.

 

MARKETING & GROWTH

EHL supports the institution in the following areas:

  • Inbound marketing campaign
  • Marketing automation
  • Email marketing
  • Marketing dashboard
  • Copywriting strategy
  • Conversational marketing
  • Data-based decision-making
  • Social selling strategy
  • Social media strategy & audit

BENEFITS
  • Keep your message consistent, deliver it effectively, and build relationships with your customers.
  • Track your progress, measure and analyze data to identify areas of improvement
  • Embrace a powerful marketing approach backed by data-driven decisions

EHL helps institutions automate their sales process and push their business to the next level.

Our team of experts will simplify the process of setting up a CRM platform and help digitize your institution’s sales process.

We work with exclusive partners (e.g. HubSpot & Make the Grade) to ensure the quality of our delivery.

 

SALES & CRM

EHL supports the institution in the following areas:

  • HubSpot CRM installation
  • HubSpot CRM migration
  • Sales automation
  • Funnel & cogs
  • Database
  • Dashboards

BENEFITS
  • Streamline your sales activities and get real-time insights to identify areas of improvement
  • Gain greater control over your customer information and analyze their data
  • Track key performance indicators, use them to monitor your customer journey and make data-driven decisions

EHL helps institutions maximize their sales and marketing effectiveness and accelerate their recruitment goals.

Our team of experts will analyze your marketing and sales channels, customer interactions, back-end processes, target markets, budgeting, and much more to identify opportunities to improve and gaps in your current strategy. 

We work with exclusive partners (e.g. HubSpot & Make the Grade) to ensure the quality of our delivery.

 

MARKETING & SALES STRATEGIES

EHL supports the institution in the following areas:

  • Marketing Audit and Recruitment Acceleration
  • Assessment report of current Marketing and Sales practices, with gaps and areas of improvements
  • Inputs into Sales and Marketing strategies, including target markets and priority programs to push
  • Recommendation of priority tactics to improve the Marketing and Sales engine
  • Preparation with your teams of a short term action plan based on recommendations

BENEFITS
  • Get detailed insights to help you identify opportunities to improve and target the right customers.
  • Develop a tailored and detail-oriented strategy to optimize your sales and marketing campaigns and accelerate recruitment.
  • Develops practical and realistic action plans to make sure you have the necessary steps to achieve success.
  • Maximize efficiency and save time and money by avoiding unnecessary steps.

EHL helps institutions explore and discuss their objectives, operations, aims, and needs and come up with a personalized approach to help them and their team realize their targeted outcomes.

Our highly trained professionals are experts in both fields and have decades of experience working to help promote and recruit students for education institutions.

We work with exclusive partners (e.g. HubSpot & Make the Grade) to ensure the quality of our delivery.

 

MARKETING & RECRUITMENT TRAININGS

Our marketing and recruitment trainings are tailored to meet the needs of our clients. EHL supports the institution in the following areas:

  • School branding
  • Vision, mission and values statement
  • Target audiences & personas
  • Consumer journey & lifecycle
  • Competitive research & messaging
  • Unique Selling Points
  • Recruitment goals
  • Marketing plan
  • Marketing material & channels
  • Advertising
  • Recruitment Events
  • Sales activities & plan
  • Social Media
  • Search Engine Optimization (SEO)
  • Content marketing & Blogging
  • Marketing Automation & Email
  • Website Architecture
  • Web analytics & KPIs
  • Internal marketing and communication 

BENEFITS
  • Benefit from innovative strategies to spice up your marketing, recruitment, and retention efforts
  • Effectively reach out to more potential students and feature your institution in the best possible light
  • Streamline your decision-making processes and perform accurate analysis of potential outcomes before committing to any long-term strategy
  • Gain sustained, ongoing exposure and additional brand visibility across digital platforms, further boosting your profile

Discover our existing trainings

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Want more information?

Contact our expert:

Ana McFee

Our Insights

EHL Education Consulting
Lausanne, Switzerland | Beijing, China | Shanghai, China | Delhi, India

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